Digital tools, analog thinking – doubt as a contributor to the success of communication management

No sooner have we adjusted to the VUCA corporate environment in the 21st century than we are confronted with even greater complexity. In 2020, U.S. futurologist Jamais Cascio coined the acronym BANI for the future business climate: volatile becomes brittle, uncertain becomes anxious, a previously (merely) complex environment becomes nonlinear, what was ambiguous is now incomprehensible. So, the question arises: what kind of contribution can management functions make on this journey into an increasingly uncertain future, and what do they embody at their core in the face of all the necessary adjustments to meet these new requirements?

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